THE PRICE OF SUCCESS IS HARD WORK, DEDICATION, DETERMINATION & APPLYING OURSELVES …
237.5
New NRHA Record236.5
The highest score ever marked in reining.
Kole Price and Golden Coins walked into the South Point Arena, and when the dirt settled the record books had been broken and the pair had a $500,000 championship.
Las Vegas August 15, 2026
Rider Kole Price
Horse Golden Coins
Owner Coin Toss LLC
Won $500,000
“When you are passionate, you always have your destination in sight and you are not distracted by obstacles. Because you love what you are pursuing, things like rejection and setbacks will not hinder you in your pursuit. You believe that nothing can stop you!”
-Coach K
Watching for the right moment.
Kole Price was born and raised in Wyantt, IL. At the age of 16 he moved to Aubrey, Texas, to work for his first Reining horse trainer, Brent Loseke. After graduating High School, Price attended Blackhawk College, then went to work for NRHA Professional Horseman, Gabe Hutchins for the next five years. Kole and his wife Kelsey started Price Performance Horses in 2015.
Watching for the right moment.
Kole Price was born and raised in Wyantt, IL. At the age of 16 he moved to Aubrey, Texas, to work for his first Reining horse trainer, Brent Loseke. After graduating High School, Price attended Blackhawk College, then went to work for NRHA Professional Horseman, Gabe Hutchins for the next five years. Kole and his wife Kelsey started Price Performance Horses in 2015.
9635 Cole Road | Pilot Point, TX 76258
Cell: 951-316-7894